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As we all know, the United States of America has become a multi-lingual country of very diverse backgrounds. A large portion of these have left their countries because of oppressive or corrupt leadership. It takes a generation or two for these newcomers to integrate themselves into the American culture. Unfortunately, they are not being helped by the “traditional media”. Indeed the “traditional media” is about dumbing down the news and pushing a specific political agenda, and we all know what that means. In the Spanish speaking communities, we have the likes of Univision, NYT, Washington Post and CNN, it is about spreading their socialist agenda and keeping the vast numbers of people truly uneducated about what is going on in the world. And boy are we living in interesting times, it is all about information warfare. I set out to change this.
So in August of 2018, I decided to do something about it. I would used technology that I had developed over a decade of producing information portals that were not only newsworthy but entertaining. I had little in intention or expectation of its great success, and decide to build it as a test. I had my own servers for years already delivering automate news about Cuba, China, and others, and enjoyed dealing with offshore hackers that come with attacking these regimes. We survive hundreds of daily attacks for years, and we are still here. We fight them daily and survived. The saying “the truth has a high cost” is very real to us since the likes of Google try to cut our traffic, cancel our emails and censor us every chance they get, but we keep getting better. We have years of experience doing this in a hostile environment and built our own hosting, search engine and spider for the news with this technology, actually this is the 5th generation. We developed ElPortal24.com which is a mostly AI sourced, but humanly curated news portal. Our goal is “ All the news in one place” uncensored by the big players.
Today we have 5 portals delivering true journalism to thousands every day. About 75% of our stories come from over 200 trusted websites, we act as an aggregator and 25% are created or curated by us. Our model is similar to drudgereport.com, but we do more. We have the “Caliente” or “Hot” category which is the top stories of the day. Those usually last a day or two, and we have many other categories of interest to many. And we beat many traditional media sources to the punch because they have to wait to see how they are going to spin it. We don’t spin the news, the system works and people like it.
Welcome to Grupo24, an international media, and marketing group dedicated to the Hispanic Market.
$9.2 billion was spent in 2017 on marketing to Hispanic consumers, and these insights show a one-size-fits-all approach with such a varied demographic do not work. Hispanic consumers are a complex audience with a unique blend of culture and language. Understanding their online behaviors is key to marketing to them successfully. While some assumptions can be made, data-backed, real-time insights will give you the tools you need to reach this audience.
The United States Hispanic population was more than 57 million in 2016, or 17.8 percent of the total U.S. population. Hispanic population growth has accounted for half of the U.S. population growth since 2010. Hispanic Americans are the second-fastest growing demographic group (after Asian Americans). At $1.4 trillion, the U.S. Hispanic market is larger than the GDP of Mexico and if it were an its own country, would be the world’s 13th largest economy.
Some key takeaways:
- Mobile is key: Hispanic consumers are 1.5x more likely than other ethnicities to use mobile to browse, a trend seen across all age groups.
- Spanish language ads resonate: While 85 percent of browsers among this audience are set to English, they are still 2.4x more likely to convert on Spanish language ad.
- Mind the generational gap: Hispanic millennials are 20 percent more likely to look at English language sites than other age groups in this audience. However, their parents more likely to look at Spanish language sites.
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